How to make Zoho CRM MailChimp Integration work for your Business
Recruitment is an indispensable function of an organization but as the company grows in size, so does its operations. Zoho CRM Mailchimp Integration is initiated to make the marketing job easier. Recruiters are much of a marketer themselves where they have to do more than just hire candidates. They are engaged in researching industries and job markets by examining qualitative data. Having to go through countless resumes to find that perfect candidate can be a daunting task. However, the integration of Zoho Recruit with Mailchimp is likely to make things far organized. The latter being the world’s smartest marketing automating platform designed to generate more revenue for your business.
Creating New Recruitment Channels
Syncing your email campaigns in Mailchimp will help to send email campaigns, track how many people access the messages, and observe their activity. Zoho Mailchimp Integration will automatically sync contacts and candidates into your account. There are options available which allow you to sync all the fields between the two platforms. This helps to update all the information and maintain a consistent list across marketing and recruitment departments. Besides this you can also design highly professional email campaigns. There are in-built tools which will help to monitor how your campaign is performing.
Benefits derived from Zoho and Mailchimp Integration
If you are looking to grow your mailing list then there can be no better way than Mailchimp. There are highly effective tools through which you can choose opt-in forms and have that installed on your website. When people start subscribing to your list, you can establish a link with them through newsletters and drip email campaigns. This powerful software allows you to operate your email marketing on autopilot. All you have to do is set the auto responder to send periodic emails to your subscribers. On the other end of the spectrum is Zoho CRM through which you can create automated follow ups to your leads. Automation rules are put in place which functions to segment your audience and hence, make the right decisions. Once you empower your entire sales team, it will emerge as more productive and organized. As you create sustainable workflows, employees feel more motivated and tracking sales performance for what works and what doesn’t becomes relatively simpler.
Understanding Zoho Mailchimp Connector
The two remain very popular in their own right but often people want a connection between the two. Let’s take a scenario where a person is using both Zoho CRM and Mailchimp. If you want to save yourself from the hassle of copying information from one portal to the other, Zoho Mailchimp Connector would do the trick. You will start by logging into your Mailchimp account and Zoho Plugin simultaneously. Once the connected status becomes visible, you can start importing your Zoho CRM contacts to Mailchimp. A drop – down will appear under the heading “import the following fields from Zoho”. Here you will find the following tabs: email address, first name, last name, salutation, phone, mailing address, mailing city, to name a few. If there are any skipped columns they will be highlighted. In conclusion, Mailchimp will give a final review of all the items being imported before finishing the task. These steps demonstrate how to connect Mailchimp with Zoho CRM using the Zoho Plugin.
